Task 1: Purpose of a music video

Promotion
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some music videos that people make can be use as advertisement for other peoples product this is because they could get paid by the company to advertise it. They would also get loads of free stuff to do it, for example Tyler the creator got sponsored buy the skating brand supreme so in there songs and videos they where alot of the clothes and use there skate boards.

In his music video for yonkers He wears a supreme hat all through out the video and every sense this they have made a load of sales on there items.

Draws attention to the music
Some artist that want there music video to be about the music and not about a really expensive video for example there is a music producer and director that is called Vash and he made this video for the artist Dpat and the video makes the music stand out because every time the beat changes there is an edit.


Illustrates the song
This means that they producer would make the lyrics into a visual thing so if someone was talking about running through a forest then the video would show someone running through a forest. An example of someone doing this would be the band Diiv because they directed there own song called Doused and at the begging of the song they talk about running so they showed the lead singing running through the street.


Appeals to a visual audience
This is where the music video that is based on the video more then music because the video has nothing to do with the music. This is how a lot of bands or artist can get a lot of people to listen to there music by having a really good video so that more people would see the song but actually a lot of the time they just watch the video and don't really listen to the music.


Expresses an Individvaks emotion
This is were a someones makes a music video and the video itself can expresses what the person is feeling. For example if the video is meant to be really sad and upsetting then the person is expressing that they are sad. or if the video is silly and funny then they would be expressing that they are happy and really good example of this would be Shinad o'conner because half way thought here music video she started crying which showed she was sad.


Tells a story
Soem music videos are made to tell a story so they would have nothing to do with the music itself but unlike appeals to a visual audience it has something to do with the music. I think that a really good example of this is a band called funeral suits because for one of there music videos it tells a story of a girl running from something.

but what  like about the video is that in a another song they finish the story of as they lift it at a bit of a cliff hanger on the last video.