Task 2 part 1: 6 key convetions

Andrew Goodwin came up with 6 different key conventions that where established in different music videos.

1) music videos demonstrate genre characteristics
This is the deferent settings that certain genres of music videos have in there music video. For example in  metal music videos they would use shots from some of there live performaces which can also be the same as some rap and hip hop videos. But videos by boy or girl bands would have more choreographed dancing in them. It can all very from different artists as a lot of electronic artist would have cineamtic music videos.


Rage against the machine used live footage for one of there most well know music videos and it is good because it suits the music that they made.


This artist has used a more cinamtic style in the music video and i think that it suits as to get the audience intrested in the music more they need something that the viewer can focus on that fits with the music.


This music video suits the people dancing in it purely because of the music. The beat has a more dance feel to it unlike rage against the machine or Jon Hopkins

2) There is a relationship between lyrics and visuals
This when the music video would be linked with the lyric so it would describe what would be going on in the music video almost. A good example of this would be King Krule's Rock Bottom becasue the everything he sings about is happing in the video more or less. He talks about running away so it shows  him in an empty area.



3) There is a relationship between music and visuals
The relationship between music and visuals is where the tempo would match the pace of the video. A lot of videos would have this in because if the music is slow then the video wouldn't be fast as it wouldn't really match up. A good example of the would James Vincent McMorrow Cavalier because as the song would et fast so would the music video, so at different stages of the video the speed would change.



4) The demande of the record label
The demand of the record label would require the artist to have a lot of close ups and for example a lot of pop and rub artist use this to promote music videos. In most of Katy Perry or Miley Cyrus's videos they use a lot of close-ups and star themselves.



5) There is a frequently reference to notion of looking
This is where the the video would be focused on the artist and have them looking directly looking at the camera or have a lot of eye contact with the camera. A lot of RnB artiest and Pop singers often use this because when they look at the camera it catches the attention and they also where a lot of proactive clothing or things that would stand out to catch the attention of the viewer.

   

6) There are often intertextual reference
This is when the video would reference a film or a tv show or even another music video this can be useful to get a defferent kind of audience. A good example of this would be thriller by micheal jackson as it references the film.